About
Hi, I’m Sheri!
I’m a graphic designer and photographer, passionate about empowering busy entrepreneurs to confidently create their own logos, graphics and photography.
WHO IS SHERI AND WHAT DOES SHE KNOW ABOUT GRAPHIC DESIGN?
As owner & creative director of my boutique firm Soleil Design for 24 years, I have designed gigabytes & gigabytes of logos, brochures, annual reports, packaging, posters, billboards, tee shirts and more.
In the mid ’90s I was perfectly positioned (and lucky perhaps?) to apply my killer design skills to the exciting “new” world of web design. Although I love the unique aspects of both print and web design, if you made me pick one, I’d have to give a slight edge to print.
During my schooling and being on the leading (not bleeding) edge of desktop publishing, I developed a great love and respect for typography. Typography is my favorite part of design. It’s a rare skill — choosing and combining a bunch of seemingly disparate typefaces and letters into a beautiful, cohesive layout that communicates a message. Will you ever see me use Arial or Brush Script in my design? Ewww, no!
One of my favorite parts of running my design business has been teaching summer interns about what I do and how I do it — everything from the design process, the research, identifying typefaces, dealing with color, designing for print vs. web — there’s a lot to this design stuff, but I have always believed that if a sharp high-school student can learn it, so can an ambitious entrepreneur!
SHERI'S OTHER PASSION
I consider myself a photographer as well. I concentrate mostly on design, and I use my photography to support my design and to give myself a creative, related outlet that isn’t specifically design. My photography is very design based; I am drawn to shoot images that show texture, pattern, typography, architecture, and asymmetry.
One of my favorite photography subjects is the frozen margarita with salt on the rim. Hey, you read that part about me living in Dallas, right? Dallas is birthplace of the frozen margarita, not the rocks margarita, the frozen margarita. If you’ve ever spent the summer in Dallas, you probably understand. I shoot margaritas with my iPhone and usually my Olloclip lens if it’s a close-up. Below are a few of my faves.
And back to why do I do this? Selfishly, I would like to teach people about better graphic design because it will make this world a better-looking place, and that is a world I would like to live in. And it will give entrepreneurs confidence that they can design their own professional logos, graphics and communications. Like I said, it’s not that hard. Come along and see …
JUST FOR FUN
Here are a few of my favorite things: Fuzzy kitties, snow skiing—fast, photogenic margaritas, iPhone photography, Apple technology, writing with dull pencils, grilled fish tacos on the patio, baking cookies & creative entertaining
TODAY...
Today, everything I do is geared toward helping busy entrepreneurs confidently create a professional, visual style for their brand.
I’ll teach you the design process, specifically how to design your own logo and graphics, how to set type properly (yep, that’s a thing), Photoshop and Illustrator basics, and simple photography skills you can use with your iPhone.
And if you get too overwhelmed to tackle this stuff on your own, or you realize you’re better off outsourcing it to a qualified professional, I can handle it all for you. I will send you a complete package of finished files for you to use going forward.
I believe that a solid, professional image is crucial in business today, but like I said above, it’s not simple, but it’s not hard. You can learn to do this stuff, I promise. If you want to stop being confused and start learning how, go ahead and sign up for my free updates. Or contact me here if you have any questions.
Thanks for visiting! I look forward to helping you improve your image so you can rock your business!
Cheers,
Sheri Hall | sherihall.com | sheri at sherihall dot com